ARE SMARTPHONES EATING INTO THE DSLR INDUSTRY

In today’s market, especially the Indian market, the camera quality has become one of the most important factors in choosing the smartphone. The higher the megapixels, the happier you are. The young generation is so obsessed with selfies that smartphone makers are constantly figuring a way to lure them into buying their brand by including various front camera features like 20 MP front camera, moonlight camera, dual flash etc. The Hindustan is being refered as “Selfiestan” now.

So what is happening to the professional DSLR camera market? Has it been effected by this new trend?

Let’s find out..

First of all, I strongly believe that smartphones are indeed impacting the overall camera industry and sales. The evidence of this change is found in the point-and-shoot market, which has been rapidly declining during the past few years. And for a good reason – why would anyone want to buy a point-and-shoot camera with a tiny sensor, when smartphones already have pretty decent image quality that is good enough for most people? Having been traveling extensively during the past couple of years, I see more people taking pictures with their phones and less with point-and-shoot cameras. With a smartphone, one has the option to take a picture and instantly share it with the world, so the question of image quality becomes somewhat secondary in nature.

Smartphones have empowered more people to take photos in a variety of situations. Where photography was once a hobby of the wealthy and the profession of the experience, everyone with a mobile phone complete with a camera can snap hundreds of photos on any given day.

This is how technology works. It starts off expensive and exclusive and works its way down in price, breaking down that barrier of entry.

The problem facing professional photographers today is the competition they face from their own perspective clients. Why would someone pay for something they could do themselves? That’s the mentality of many users in a movement of crowd sourced photography for events.

So camera manufacturers now have a tough dilemma – unless the world is educated about things like sensor size and optics, they will continue to lose out in selling their lower-end offerings to that same crowd.

However, professional photography is like being a professional guitar player. Just about anyone can afford a guitar, but talent is the great divider between amateurs and professionals. In some cases a talented guitar player never gets the opportunity to play the guitar on a professional level, but it’s safe to say that the vast majority of professional guitar players out there are legitimately talented. It takes a combination of instruction, practice, and talent to really make it.

Also, the creative opportunities on smartphones are very limited, even with the iPhone 7 Plus that has a secondary telephoto lens. Even though it is a 56mm equivalent, it will never be able to compete with a 50mm f/1.4 prime on a full-frame camera. With its limited aperture of f/2.8, everything from 6.4 feet and further will be in focus.

The concluding thoughts would be that even though the smartphone cameras are giving the mass a quick and easy way to take their pictures and share it with the people they want to, professional cameras is altogether a different market and serves a complete different target. Unless the smartphone manufacturers find out a way to improve the precision of the camera and make it as good as the DSLRs, the professional cameras will not run out of business.

What are your thoughts on this?

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